From ideation to execution, IBAR Publicity positioned the brand as the ultimate summer lifestyle companion. The team developed and rolled out a summer-centric PR strategy, sourced and managed influencers, created culturally resonant moments, and secured targeted media coverage to own the summer conversation.
Launched as a bold seasonal campaign, “Too Kühl for Summer” celebrated the brand’s unique edge during South Africa’s hottest months. IBAR Publicity drove the narrative from concept to coverage, ensuring Jägermeister owned the summer conversation through strategic influencer engagement, media placements, and immersive experiences.
