Born in Mahikeng, she graduated with a degree in Communications from the University of North West. Her career began in Johannesburg, with internships at Sony Music and a coordinator role at Universal Music, In 2018 she founded Ibar Publicity, which has successfully managed events like Cotton Fest (2019-2022) & collaborated with prominent artists/brands such as Coca cola,Telkom,Cassper Nyovest, Riky Rick, Nasty C, Dj Maphorisa, Kwesta & Jagermeister

Rabi Mooketsi is a trailblazer in the world of marketing, renowned for her transformative role in reshaping the landscape of 360 marketing agencies. As the CEO of Ibar Publicity, she has been a driving force in redefining how integrated, multi-channel campaigns are crafted, consistently pushing the boundaries of creativity, strategy, and innovation.

What sets Rabi apart is her unwavering passion for her work. For her, every project is not just a job—it’s a passion project. Her love for what she does has fuelled her determination to create powerful, resonant campaigns that not only engage audiences but also drive meaningful change. She’s one of the few who can proudly say she studied her craft and now lives her dream, doing work she truly loves, while making a significant impact in an industry that is constantly evolving.

As a young (32), Black South African female CEO, Rabi has shattered barriers and become a symbol of leadership and empowerment. Her journey has been one of perseverance, vision, and an unrelenting drive to elevate both herself and her team. Through her work, she’s not only transforming the marketing space but also paving the way for other young South Africans—especially women of colour— who aspire to make their mark.
Her leadership style is rooted in collaboration, integrity, and a deep commitment to excellence. Under her guidance, Ibar Publicity has flourished into a powerhouse, where creativity meets purpose, and where passion is at the heart of every project. With Rabi at the helm, the agency continues to deliver.