Curated a targeted guest list, managed influencer attendance, and facilitated event coverage to authentically capture the brand’s playful side and strengthen its cultural resonance.
This intimate, themed event transformed Pretoria nightlife with a playful twist, inviting guests to embrace the comfort-meets-style pajama dress code while enjoying Jägermeister’s signature energy. The Pajama Party created a unique space for brand loyalists and influencers to connect in an unconventional yet memorable way, strengthening brand affinity through experience-led marketing.
